Pepsi has segmented their market keeping four major segmentation variables in their mind which are: geographic demographic psychographic behavioral geographic segmentation: geographic segmentation means dividing the market into different geographical units such as nations, regions, states, countries, cities or even neighborhood. Introduction the roots of pepsi cola can be traced to 1893, and to caleb bradham a young new bern north carolina pharmacist bradham formulated a drink combining carbonated water, sugar , vanilla, rare roots, and cola nuts, for sale in his drug store. This detailed solution explains the variables pepsi cola (soft drink) should use to segment its target markets and how pepsi cola can evaluate the attractiveness of each identified segment. Demographic segmentation is the market segmentation strategy in which the total market is divided on the basis of customer demographics demographic segmentation slices the market on demographic variables like age of the customer, gender, income, family life cycle, educational qualification, socio-economic status, religion etc. Geographic segmentation: in geographic segmentation, pepsi perfect market is sub divided on the basis of area region: regional differences exist in respect of demand for products for example, pepsi perfect buyers from sindh are different from the buyers in punjab urban/rural: there are differences in buying behaviour of urban and rural.
Pepsico vs market segmentation introduction pepsi-cola was founded by a druggist, caleb bradham in year 1898 (overview, 2008) he came from new bern, north carolina (overview, 2008) in year 1965, pepsi-cola merged with frito-lay in a new company named pepsico (overview, 2008. Geographic segmentation: the characteristics of a market often depends upon its location specially in a country of the size of india with diverse climate, languages and culture in different regions and states which makes a difference in living conditions and demand. Segmentation, in genereal, helps firms to have a better understanding of the each segments customer profile coca-cola company is making the segmentation in terms of geographic, demographic and psychographic. As per the dictionary of marketing terms, geographic segmentation definition is as follows: market segmentation is a strategy, whereby the intended audience for a given product is divided according to geographic units, such as nations, states, regions, counties, cities, or neighborhoods.
Methods of analysis include market segmentation, market targeting, market positioning, as well as the marketing mix of pepsico the research draws attention to the market segmentation of pepsico while the soft drink industry has probably the widest and deepest customer base in the world, pepsi did not use the majority fallacy to market their product. Breakfast cereal is a food made from processed grains such as wheat, rice, oats, or fruits and is often eaten as the first meal of the day it is available in both cold and hot format and can be. Pepsi is targeting many different geographical areas inside and outside cities to retain its customers and to capture more this is the reason pepsi use to launch different products under one umbrella. The key leading vendors in the market are coca-cola, danone, monster beverage, pepsico, red bull, geographical segmentation and analysis of the functional drinks market the business.
An analysis on the market segmentation of starbucks and city café took a leap beyond the conventional operations of chain coffee shops and teamed up with pepsi to develop a new line of products, including canned coffee beverages and ice cream (information abstracted from starbucks website. Segmentation is an essential task for any marketer as it provides indispensable understanding and a unique insight of the market place and an advantage over the competition here the marketers try to divide the market into groups of customers, which when commercially viable and accessible to the company, are known as segments. Demographic segmentation is market segmentation according to age, race, religion, gender, family size, ethnicity, income, and education demographics can be segmented into several markets to help.
Demographic segmentation divides a population based on many variables such as age, gender, family size, income, occupation, race, nationality etc demographic segmentation is one of the most commonly used forms of segmentation amongst the 4 types of segmentation it helps in dividing a large population into specific customer groups. Before one can delve into the nitty-gritty of demographic segmentation an understanding of demographic as a fundamental aspect of marketing management is required. In geographic segmentation, coke and pepsi market is sub divided on the basic of area region,urban/rural and locality regional differences exist in respect of demand for products for example, coke and pepsi buyers from sindh are different from the buyers in punjab. Geographical segmentation of pepsi 30pm market segmentation10 segmentation theory market segmentation is a concept in economics and marketing it is a strategy that involves dividing a larger market into subsets of consumers who have common needs and applications for the goods and services offered in the market `what’ is market segmentation’ ( tatum, 2010.
Pepsico beverages north america (pbna) manufactures or uses contract manufacturers, markets and sells beverage concentrates, fountain syrups and finished goods, under the brands pepsi, mountain dew, sierra mist, mug, sobe, gatorade, tropicana pure premium, dole, tropicana season’s best, tropicana twister and propel. Coca col a’s segmentation, targeting & positioning strategy april 9, 2016 april 11, 2016 / sroychow coca cola company is the world’s driving producer, advertiser, and merchant of delicate drinks. Pepsi follow the similar segmentation strategy for target marketing mass marketing: however in some of its popular bases for segmentation geographical: both companies treat hot countries such as asia, middle east and african differently in comparison to cold countries as in tropical countries. Unlike pepsi, coca-cola rarely use the faces of celebrities to promote however, since celebrity endorsement is huge in hong kong, having celebrities on their ads would increase market sales the woman on the left of the billboard ad is a famous singer in hong kong.